About

Morten at the North Shore Film Fest

Since you clicked the “About” button, you probably want to know who I am. Well, my name is Morten Rand-Hendriksen and I am the Creative Director of Pink & Yellow Media – a small digital media company based in Burnaby, BC, and the author of Sams Teach Yourself Microsoft Expression Web 2 in 24 Hours. I created this blog as a learning-through-teaching experiment when I switched to Microsoft Expression as my main web design platform. Now it’s growing into a full-fledged design blog focusing mainly on Expression Web, CSS and WordPress customization.

As my name suggests I’m originally from Norway. My background is actually in philosophy and politics but I got interested in design when I couldn’t find anyone to build a photography website for me. Or rather I found plenty of people willing, but their designs were lackluster and messy. So I decided to make one myself. Over the years my scope expanded and now I work with print and digital design as well as photography, Flash animation, broadcast- and motion graphics, video editing and pretty much anything else that can be done with a computer.

For me design is about communication. The whole idea of design is to create something beautiful and functional that carries the desired message to the viewer in a memorable way. Otherwise all you’ve created is fancy eye-candy with no purpose. Since beauty really is in the eye of the beholder it is important to make designs that are clan, intuitive and clear. In many ways it’s just like taking a photo and that’s how I approach it: The subject has to be in focus – the rest is just filler. But if the filler is hideous, no one is going to notice the subject.

I’m an intuitive designer – both when it comes to graphics and code. I create what I think looks good based on nothing more than my own impressions. I don’t think design can be taught. When it comes to code, I can understand it better than I can write it.

I design using PhotoShop, Illustrator and Expression Design. I code exclusively in Expression Web 2.

As my name suggests I’m originally from Norway. My background is actually in philosophy and politics but I got interested in design when I couldn’t find anyone to build a photography website for me. Or rather I found plenty of people willing, but their designs were lackluster and messy. So I decided to make one myself. Over the years my scope expanded and now I work with print and digital design as well as photography, Flash animation, broadcast- and motion graphics, video editing and pretty much anything else that can be done with a computer.

When I’m not behind my computer working on something, I’m probably behind the controls at a major sports TV show, reading philosophy or science fiction or at a ballroom dancing class. That’s me in a nutshell.

17 Comments

  • asker says:

    amazing stuff thanx :)

  • wanmus says:

    I usually don?t post in Blogs but your blog forced me to, amazing work.. beautiful ?

  • Random question: I know you are using wordpress for this blog, but have you tried any other platforms. I am trying to decide for my blog? and I ask because I like yours.

  • Look forward to reading more about you and your blog. You seem to have a lot of talent in a lot of areas.

  • Nice to meet you. I look forward to what you will have to share.

  • I follow your blog for a long time and must tell you that your posts are always valuable to readers.

  • anonymous says:

    the § “As my name suggests I’m originally from Norway. [...]” appears 2 times in the “About page”.
    Copy & Paste hits again?

  • Dan Mark says:

    You have one interesting life man. Being infolved in sports tv is crazy, so your the person who controls the stuff I watch on tv.

  • Susie says:

    Thoughtful post and well written. Please write more on this if you have time.

  • Hi, I can’t understand how to add your site in my rss reader. Can you help me, please :)

  • Dizi izle says:

    Look forward to reading more about you and your blog. You seem to have a lot of talent in a lot of areas

  • Hello. First I must say I enjoy your blog. Do you know of any good book for advance digital photography with photoshop? I have looked around the bookstore and online but dont know what to get.

  • Great articles & a nice site?.

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  • Nice introduce!I just have new choice to buying Digital camera tools.I have new baby and I needed top speedshutter digit cam to consider her photo.

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